Ayana Jade Shortlisted for Responsible Jewellery Business of the Year at the UK Jewellery Awards 2026

Press Release: 23 March 2026. London

Ayana Jade is pleased to announce that it has been shortlisted for Responsible Jewellery Business of the Year at the UK Jewellery Awards 2026.

Now in its 34th year, the UK Jewellery Awards is one of the jewellery sector’s most established and respected trade awards, recognising excellence across the industry.

Commenting on the shortlist, Linda Achan, Co-Founder of Ayana Jade, said:

“To be shortlisted for Responsible Jewellery Business of the Year is a significant moment for Ayana Jade. It reflects the values at the heart of our brand: provenance, circular design, responsible innovation, and a contemporary approach to responsible luxury.”

Founded on the belief that beauty, cultural significance and thoughtful design can coexist, Ayana Jade offers a distinct approach to contemporary jadeite jewellery. The London-based brand works with single-source jadeite with provenance, celebrates the full natural colour spectrum of jadeite, and utilises offcuts as part of its circular design approach.

Rather than replicating traditional jade jewellery, Ayana Jade creates contemporary pieces for today’s global, design-conscious buyer, pairing jadeite with recycled gold and silver to create jewellery that feels contemporary, refined and enduring. The collection includes earrings, bracelets, pendants, necklaces, charms and other modern pieces, with customers also choosing Ayana Jade for meaningful jade anniversary gifts.

This shortlist reflects Ayana Jade’s wider mission to help redefine responsible luxury through provenance, sustainability and design. At a time when more customers are looking for jewellery with meaning, quality and traceability, Ayana Jade continues to offer a fresh perspective on jadeite, rooted in circularity, biomimicry and responsible innovation.

Explore Ayana Jade’s contemporary jadeite jewellery collections featuring single-source jadeite with provenance, recycled gold and silver, and meaningful pieces designed for modern heirlooms and jade anniversary gifts.

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Notes to editors:

 Ayana Jade is a UK-based jewellery brand rooted in circular design, biomimicry and responsible innovation. The brand creates contemporary jadeite jewellery using single-source jadeite with provenance and recycled precious metals. They also provide activations and education on circular design and applied sustainability based on their real world application.

Contact: joy@ayanajade.com