Nine Days in Nine Elms: Biophilic Design, Colour and Jadeite

Ayana Jade’s commissioned London Design Festival open studio, Nine Days in Nine Elms, brought together natural colour, multisensory experience and thoughtful design in a way that reflected the wider Ayana Jade philosophy.

Set within OSMO, a development shaped by biophilic design principles, the open studio installation seemed to merge with the wild planting, the shifting clouds and the open skyline, inviting guests to encounter the full spectrum of jadeite (fei cui), from rich greens and silvery whites to soft greys and warm earthy tones.

Rather than chasing artificial uniformity, we chose to highlight natural variation, rarity and the quiet distinction that comes from materials with genuine character.

That perspective also broadens the conversation. Ayana Jade speaks not only to those already drawn to jadeite, but also to collectors and design-led customers interested in colourful gemstones, material authenticity and pieces with meaning. Each stone carries its own visual identity. Each piece is designed and made in the UK, set in recycled precious metals, and created to last.

The installation also reflected something wider than jewellery alone. In both the built environment and product design, biophilic thinking can shape how people feel, respond and remember. That same real-world implementation of circular design and materials strategy informs our digital Education & Advisory work, where we help organisations translate complex sustainability ideas into something tangible, credible and commercially relevant.

Explore our Jewellery collections or enquire about design-led talks, activations or advisory exploring circular design, materials strategy and biophilic thinking.